With Dr. Ronit Levy, Psy.D., CEO of Simple SEO Systems
Business In Between Podcast, Episode 07
When therapists, coaches, and small business owners come to me for SEO consulting or services, they all have one thing in common: They want more people to visit their website and then turn into paying clients. Part of SEO involves making sure that you’ve included the elements of a good website in your site’s design and content. Here are 6 elements that I focus on first whenever someone asks me what makes a good website. These are changes you can make to your website on your own. No tech expertise needed.
SEO and your website
What is SEO?
In Episode 4, I explained what SEO is. In case you didn’t catch that episode, I’ll quickly recap:
SEO, or search engine optimization, is made up of steps and processes that do 2 things:
- These processes help search engines find your website, understand what it’s about, and show it to people looking for your expertise.
The higher you rank in Google Search Results, the more likely people who need your services will find you.
- These steps help website visitors have a good user experience.
This means that people can quickly figure out how to move around the website, get the information they need, and contact you.
A good user experience also involves having copy that is clear and compelling.
The changes you make to a website so that it meets the standards of what makes a good website fall under the part of SEO called on-page SEO.
Must-have elements of a great website
Now that we’ve covered the big picture, let’s dive into 6 factors that make a good website.
Take steps to protect information that travels back and forth from your website to other people’s websites and devices.
A basic example: Make sure your website isn’t passing viruses along to anyone using your site.
A trustworthy site has a closed padlock to the left of the website’s name.
A dangerous site will have an open padlock or a triangle with an exclamation point in it. By using this site, you’re putting your computer and personal information at risk of being attacked or stolen.
If you want people to actually use your website, let alone send you their information, have a secure site.
A good website is highly relevant to both Google and your ideal client.
Relevant to Google.
Google wants to show people the best answer to their search query or question.
The reason is simple: If Google gives me great answers to my questions, I’ll keep using Google to find information.
In order to give me the best answer, Google is going to show me web pages that have the most relevant, credible, and up to date information on them. The more relevant your content is to your area of expertise and your geography, the more likely Google will show you in search results.
Relevant to your ideal client.
Create content that makes people want to stop and read your web page. People stop to read when the words match their issue and what they need.
Content on your website includes:
- Words on every web page.
- Blog posts.
- Your contact page.
When creating this content, you have to remember that you can’t be relevant to everyone. You don’t want to be relevant to everyone because you don’t want to work with everyone.
You’ll know your content is relevant if you’re getting:
- More calls and emails from the types of clients you want to work with.
- Fewer inquiries from clients you don’t want to work with.
Keywords are any word, phrase, or question you type into Google because you want some kind of information. These are tend to be words people use to describe their need or problem.
Whenever you type something into a Google search bar and hit enter, Google releases millions of tiny robots, or Google bots, into the internet.
They go through every web page they have ever scanned to find web pages that answer the search query.
They pull these web pages aside and then, based on other factors, put them in rank order. There’s a method behind every entry you see on page 1, page 2 and so on.
Use the language your target market is using when they’re searching on Google.
- That’s the only way Google can match search queries to your web pages.
- A good website resonates with the audience it’s meant for. uses the same language as the people who will be reading it.
Finding and using the right keywords involves doing really thorough keyword research.
4) Mobile responsiveness:
A good site will look good and be easy to use on any kind of device, especially on smartphones. Most website builders take this into consideration with the templates they provide.
However, you should always check to see what your website looks like on a laptop, tablet, and smartphone. Content and images shift significantly based on the device.
You might have a site that looks amazing on a laptop but looks awful on a mobile device.
Since Google prioritizes searches on mobile devices, mobile responsiveness is key to ranking well.
5) There’s a clear call to action on every page:
We read web pages differently than we read a book or magazine. When you get to the bottom of a printed page, you know to turn the page for more information. However, when we get to the bottom of a web page, we need instructions for what to do next.
A call to action tells someone exactly what to do next. It’s clear, compelling, and easy for anyone to do. That’s part of giving visitors a good user experience.
Common calls to action are:
- Call now
- Schedule an appointment now
- Contact us
- Sign up for our newsletter
- Download this PDF
- Buy this product
Every page should have one call to action. If people are confused about what they should do next, they’re not likely to buy from you.
6) The site makes it easy to contact you:
I’m always amazed when I’m on a site that requires me to dig around to find a phone number or email address. This always raises a red flag for me. Why would a business make it hard for me to contact them?
If you want people to contact you, make it easy for them:
- Put your contact information in your header and footer on every single page of your website.
- Have a separate “Contact Me” page where people can send you a message directly through your website.
- Put a link to your Contact Me page on your site’s main menu.
Qualities of a great business or private practice website
This post covers 6 must-have features for a good website. Ultimately, you want to make sure of 3 things:
- Google can find your website and understand what each page is about. Otherwise, it can’t show your web pages in search results.
- Your site’s language matches the language your target audience is using to find your services.
- Your website is safe and easy to use so that any website visitor has a good experience. This way, they’ll trust your website and want to come back or submit information.
Click here for Business In Between Podcast, Episode 4: 3 SEO Basics for therapists, coaches, and small business owners.
Click here for the Keywords Course for therapists, coaches, and values driven small businesses.
Whether you want to DIY your SEO or you’d like a consultant to help you with it. Please visit my website at www.simplesesystems.com.
I have resources for both types of business owners.
Finally, if you would like SEO, marketing and business growth recommendations, conveniently sent right to your inbox, please sign up for my biweekly newsletter.
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